The LUXBABY boutique store did not start as a business idea, but as a personal experience.

During my pregnancy, I was looking for something simple but special – pacifiers that were not only high-quality, but also aesthetically pleasing. That's how I discovered the BIBS brand. Their Scandinavian minimalism, soft colors, and timeless design immediately impressed me.

Since there were no such products in Slovenia at the time, I wanted to bring them to our country. BIBS pacifiers became a hit almost overnight – and it was from this response that the idea for a children's store was born.